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Privacy Policy

Disclosure pursuant to Section 13 of the EU Regulation. 2016/679



Under current legislation and provisions of article 13 of EU Regulation 2016/679 of 27 April 2016 on the protection of persons individuals with regard to the processing of personal data and on the free movement of such data (hereinafter "GDPR"), we hereby inform that the privacy policy Owner of the data provided by you is KEY of Ennio Baglioni, based in Pescara (PE), Giuseppe Vittorio sn, Italy, fiscal code and VAT no. 01932120684, that can be contacted at the following email address (hereinafter the "Owner"), and that he will handle personal data provided by you ( "Data") in order to enable you to purchase the products sold at website (the "Site").



The Owner handles data, with your consent, to:

(a) allow you to register on the site by creating a personal account and carry out the activities regulated in the same conditions of sale, including purchases on the Site; use the services made available through the Site, including customer support services and assert and defend the rights to users and third parties ( "Legal Purposes");

(b) comply with any legal obligations and regulations (the "Act Purpose");

(c) perform functional activities to the sale of company and business unit, acquisitions, mergers, spin-offs or other transformation and the execution of these transactions ("Purposes of Legitimate Interest of Business");

(d) send commercial communications by electronic means (for instance e-mail, sms, mms, postal mail, phone, social networks and applications) or paper, relating to their brands, services and/or products, for participation in events and market analysis conduction and statistics ("Marketing Purposes");

(e) analyze your habits and preferences and your interests in order to better focus marketing activities specified above based on your needs ("Profiling Purpose").



The processing of personal data for the Contractual Purposes is required as necessary for registration, the course of the activities referred to the Terms and Conditions of the Website, purchasing products online and for the use of specific services offered through the Site.

The provision of personal data for Law Purposes is mandatory as required under applicable regulations. If You do not feel that their information will be used for these purposes, you can not benefit from the Website and the services made available through it.

Treatment for Purposes of Legitimate Interest of Business is done in pursuit of the legitimate interest of the owner and of his/her counter parties to perform the corporate transactions described above in accordance with Article 6, letter f) of GDPR, properly balanced against the interests of users as the processing of data is the extent strictly necessary to the execution of such operations.

The processing of personal data for Marketing and Profiling Purposes is optional and subject to prior consent. Any failure to give consent makes it impossible for the owner to keep you informed of new products or services, promotions, personalized offers, and to carry out market surveys and to send communications or other information that could be in line with His/Her interests.



The owner collects, below, the data provided by you including:

(a) personal and contact data provided when creating an account on the Website;

(b) data related to purchases made through the Site;

(c) the navigation data on the use of services offered on the Website, collected through cookies in accordance with the disclosure on cookies available in paragraph 11;

(d) the data provided in the case of requests for information and assistance;

(e) the data provided for the participation in competitions, online surveys and/or promotions run through the Site.

No data are processed on the health and general special categories of personal data pursuant to Article 9 of GDPR.

The above-mentioned data are processed only to the extent that they are necessary to achieve the purposes of the processing described above.



The personal data are treated with the support of manual and/or computer tools and are protected by adequate security measures to ensure confidentiality. In particular, the Owner shall take appropriate organizational and technical measures to protect personal data in his/her possession against loss, theft, use, disclosure or unauthorized modification of the same.

The Holder proceeds to the Anonymisation of personal data and the removal of the identification data if there is the need to treat the personal data in an identifiable form for the purposes of treatment and at the expiration of the retention period in paragraph 7.

Treatment related to the website services are handled by personnel authorized to process.



Data provided by users will be processed by the Controller and by authorized personnel of the aforementioned processing as indicated in this policy and will not in any case be disclosed.

The Holder concludes contracts with selected third parties that provide services for the hosting of the site, the maintenance of the site, the management of customer communication, order processing, anti-fraud controls, order fulfillment and returns processing of payments, customer service, shipping and delivery, correspondence and web marketing. The Data collected through the Site may be consulted by these third parties, exclusively on behalf of the Owner. In any case, for provisions of law, such service providers are not permitted to use personal information for any other purpose. The Owner can also communicate such information to financial institutions or other third parties relating to payment transactions executed. The User Data is not otherwise communicated to other third parties, except in cases where it is required by law, is related to a legal action, or when otherwise necessary to protect the rights or interests of the Owner.



The Owner will process your personal data for the period necessary to fulfill the purposes for which they have been collected in accordance with paragraph 2 above. In any case, the Data will be kept for a period of time not exceeding that permitted by tax law and civil (therefore, subject to the exceptions provided by law, for a period not exceeding 10 years).

Once elapsed the terms of conservation, the data may be erased, anonymized and/or aggregated.



The subjects whose personal data have the right at any time to exercise their rights under articles 15 ss. of GDPR. Therefore, at any time and for free you will:

(a) obtain confirmation of whether or not data relating to him and request access;

(b) know the origin of the data, the purpose of the treatment and its mode, and the logic applied to data processing carried out through electronic instruments;

(c) request the updating, correction or - if it is of your interest - the integration of data;

(d) obtain the cancellation, the transformation in anonymous form or the block of data that may be processed in violation of the law, and to oppose, for legitimate reasons, the treatment;

(e) object, in whole or in part, to the processing of data concerning you for the purposes of direct marketing carried out through automated methods, including profiling, and/or traditional methods;

(f) request the limitation of the processing of personal data in the event that (i) contexts the accuracy of personal data, for the period necessary to verify the accuracy of such personal data; (ii) the processing is illegal and you are opposed to the cancellation of personal data and asks instead that its use is limited;(iii) although the company no longer needs it for processing purposes, personal data are necessary for you to ascertain, exercise or defend a right in court; (iv) you have objected to the treatment pursuant to art. 21, paragraph 1, of GDPR pending verification regarding the possible prevalence of legitimate reasons for the proprietor of the treatment compared to those of the person concerned;

(G) get the portability of your personal data;

(h) withdraw, at any time, the consent to the processing of information, without altering in any way the lawfulness of the processing based on consent given before the revocation;

(i) submit a complaint to the Ombudsman for Data Protection under the appropriate conditions.



At any time you can exercise your rights to access and deletion by clicking on the following links, respectively:


and all other rights by contacting the Data Controller at: 



This disclosure is valid from May 25, 2018.

The Owner retains the right to make changes and/or additions to said information also as a result of any subsequent modifications and/or additions regulations of GDPR. Changes will be notified in advance to individual users. The text of the disclosure is constantly updated on this page.


11. COOKIES uses automatic systems of data collection, such as cookies. Cookie is a device transmitted to the hard disk; it does not contain intelligible information but associates the user to personal information provided by the same on Cookies are disseminated by our servers and no one can access the information on it. Only KEY processes the information collected through cookies only anonymously and aggregated to optimize its services and its website to the specific needs and preferences of its users.
We have set up cookies with regard to the browsing functions of the catalog, the on-line purchase of products and the provision of "KEY" services.
As you know, each Internet browser allows the deletion of cookies after each session. The internet browser provides instructions on how to operate the cancellation procedures. Please consult it. 
The acceptance of automatic data collection and use of cookies are necessary for the use of the website and its services, including the purchase of products. If you have activated cookies cancellation, KEY can not guarantee the full display of some web pages or the provision of certain services such as the storage and display of web pages on your part, of the products you have selected as part of the online purchase process. You can disable cookies directly from the browser:

If your browser is not present in this page, please visit the following website, which offers guidance on all modern browsers. 

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